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from http://b2b.ifa-berlin.com/media/ifab2b/ifab2b_media/dlc_ifa/media_services_ifa_2016-en.pdf

IFA in Berlin presents the latest products and innovations in the heart of Europe‘s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of trade visitors each year from more than 100 countries.
IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.