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from: https://shift.newco.co/bigcos-newcos-and-the-almost-ten-trends-remaking-business-1ee213331454#.33ahh2ygm

NewCo celebrates business on a mission, connecting its audiences to the stories shaping business, politics, and culture as society undergoes the greatest transition since the Industrial Revolution: a shift beyond profit toward purpose-driven business.

Piloted as an in-person event experience in San Francisco in 2012, NewCo has evolved to include both city-specific festivals hosted throughout North America, Europe, and Latin America and also an immersive array of digital offerings which expand upon the conversation begun at NewCo events. NewCo festivals have the focus of a business conference, the feel of a music festival, and the model of an artist open studio. Participants chose which organizations they want to explore and then gather inside the company’s home office, experiencing firsthand how these inspiring organizations drive purposeful transformation in their industries through authentic, experiential offerings led by founders and executive leadership.

NewCo also produces a multi-platform publication, NewCo Shift, illuminating the companies, leaders, and issues driving the transition to a sustainable, positive-impact business ecosystem. The brainchild of six-time media and tech entrepreneur John Battelle, NewCo Shift is defining a new approach to business journalism through editorial features, profiles, video, and more. It features content from notable writers and thinkers on a range of topics impacting global business today.