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from: http://andthen.thedma.org/why-attend/

&THEN is coming to the heart of lively Downtown L.A., L.A. LIVE. DMA is bringing Creativity and Data Science to the leading destination for conventions, trade shows, and exhibitions. &THEN, L.A. Live and the LACC will deliver excellent service and exceed your expectations at every part of the event?

&THEN it will challenge everything you know about marketing, from the way you learn about it, to the way you apply it at a higher level. &THEN delivers a next-generation marketing experience for a new generation of marketers—you. It is an open celebration of marketing passion across every platform and for every brand to join in.